
Actionable insights, practical tips, and our latest thinking on marketing matters.


10 Steps to Develop a Winning Brand Strategy for Your Mobile App
There are more than 4.8 million apps available across the Apple App Store and Google Play.

From Idea to AI App: How Kurve Helped RoomHawk Build, Validate & Scale
From idea to AI app, RoomHawk's journey started with one insight: hotel prices often drop after you book, but almost no one checks back. What if you could get notified when the price drops, and...

How to Increase Social Media Channel Engagement

Top Digital Transformation Challenges for Large Organisations

Marketing Automation Implementation: 10 Key Steps
How to Implement Your Marketing Automation Strategy
This article is written by B2B Marketing Consultant, Jonno Price So, you’ve decided to proceed and implement marketing automation. Great! Before...

Tips For Recruiting Your Startup’s Head of Growth

What is a good content strategy?
Content marketing generates three times as many leads as outbound marketing, and costs 62% less (Demand Metric). Ensuring you’ve got an effective content strategy to deliver your material is...

Exposing the Unsustainable Growth Tactics

How Marketers can use Data Better: Advice from 14 Data Experts

What is a paid search strategy?
Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.

How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and...

How to do Audience Research better than your Competitors

Target Market vs Target Audience
