Actionable insights, practical tips, and our latest thinking on marketing matters.

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...

With millions of mobile apps available on smartphones, it’s easier than ever for users to forget about your app or, worse, move on and start using your competitor's app. 

Leads are potential customers that indicate an interest in a product or service, and these leads are generated through various marketing channels, such as paid advertising, SEO, social media, and...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...

Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get...

When are leading indicators vital?