Actionable insights, practical tips, and our latest thinking on marketing matters.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...

App Store Optimization (ASO) is a central pillar for visibility and user acquisition in the ever-evolving landscape of mobile apps.

A mobile application is almost a necessity for businesses. But it's more than creating an app for the sake of it; understanding its performance and effectiveness is crucial for sustained growth.

Every day, countless great apps are published in App Stores – and go completely overlooked, lost in the crowd of the millions of others vying for attention.

Have you ever launched a new mobile ad campaign only to see it underperform? Or have you spent hours staring at the web analytics and marketing results with no idea how they stack up? 

Your app icon is the first thing potential users see. It's the storefront of your mobile app, and the first impression counts. 

All businesses run on numbers, and so do mobile apps.

Standing out in the crowded app market is one of the toughest challenges a business faces. 

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

In the hyper-competitive app marketplace, understanding your audience and optimizing your App Store listing is key to success. One method that can turn the tide in your favor is Mobile App A/B...