Actionable insights, practical tips, and our latest thinking on marketing matters.

Every day, countless great apps are published in App Stores – and go completely overlooked, lost in the crowd of the millions of others vying for attention.

Are you struggling to navigate the cutthroat world of mobile apps?

Did you know your app users are bombarded with over 100 marketing messages daily? Emails. Ads. Social media. It's never-ending. 

It's a competitive market out there.

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

With millions of mobile apps available on smartphones, it’s easier than ever for users to forget about your app or, worse, move on and start using your competitor's app.