Actionable insights, practical tips, and our latest thinking on marketing matters.
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Marketing (6)
What's an Outsourced CMO? & How They Benefit Your Business
It can cost upwards of $250,000 to hire a full-time CMO. This price tag is simply out of reach for some small and medium-sized businesses.
Why is organic social media important
With social media advertising spend projected to be over $50 billion this year in the US alone, it’s clear that marketers recognise the value of social marketing. However, what may be less well known...
What is a paid search strategy?
Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.
What is a paid social campaign?
In 2020, over 3.6 billion people were actively using social media – that number is projected to increase to almost 4.41 billion in 2025. If you're going to remain competitive, it's essential to have...
What is a good content strategy?
Content marketing generates three times as many leads as outbound marketing, and costs 62% less (Demand Metric). Ensuring you’ve got an effective content strategy to deliver your material is...
SEO Vs PPC: Advantages, Disadvantages & When to Use Them
How to Increase App User Engagement
Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.
How to Improve Your App Engagement with Automation
Landing Pages for Paid Search: What You Might be Missing
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and...
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture (see it here). And in this short article, I want to dig a bit deeper into the...
