
Actionable insights, practical tips, and our latest thinking on marketing matters.
Posts about:
User Acquisition


The End of Firebase Deferred Deep Links: Build Next-Gen Referral Engines

How to Measure Referral Success: K-Factor, Viral Coefficient, and Retention Rate

7-Step Guide to Successfully Validate a New App Concept

Mobile App User Acquisition: Effective Strategies & Metrics
With about 3 million apps in the market, it's a battle for user attention. Your app may deserve a place at the top - but without a user acquisition plan, it will get lost in the digital noise. Yet,...

How To Use TikTok Hashtags in 2024

What is the Best Way to Promote Your App?
App stores are bursting with brilliant ideas and concepts, fuelled by trends like the rise of AI and low-code app development. But with so much competition, how do you ensure your app gets noticed? ...

Empower Your Strategy With The Top 10 Mobile App Marketing Tools

How to Advertise on TikTok: A Step-by-Step Guide

15 Mobile App Development Trends To Look Out in 2024

Types of Paywall Models and How to Optimize Them: Tips and Tricks

How to Drive Viral App Growth in 2024
With more than 2.87 million apps available to download on the Google Play Store and Apple App Store, the number one priority for app developers and marketers is to get your app to stand out.

10 Leading App Gamification Trends in 2024 to Keep Your Users Engaged

15 Essential Elements to Gamify with Gen Z
