Actionable insights, practical tips, and our latest thinking on marketing matters.
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
How to Vet Influencers Before Hiring Them for an App Campaign
How to Structure a High-Converting UGC Brief for App Campaigns
What Good CPI, CAC and ROAS Look Like Before You Scale
How to Audit Your App Ad Creative Before Scaling Spend
How to Build an App Influencer Shortlist Before Outreach
Guide to App Growth Budgeting for Your Mobile App
How Much Should App Brands Pay for UGC Creators in 2026?
Choosing a Creative Growth Partner: How to Choose and Find the Right Fit
Influencer Contract Checklist for Apps: Buyer’s Guide for App Teams
How to Choose the Right UGC Platform for Your App
App Benchmarks for Mobile App Marketing: One App View
Creative Strategy for Apps: How Kurve Builds Creative That Scales