Actionable insights, practical tips, and our latest thinking on marketing matters.

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

Have you ever launched a new mobile ad campaign only to see it underperform? Or have you spent hours staring at the web analytics and marketing results with no idea how they stack up? 

All businesses run on numbers, and so do mobile apps.

Since its inception in 2016, TikTok’s viewership and growth have exploded.

Today, TikTok has over 1.8 billion monthly active users and is the fastest-growing social media platform on the planet. The...

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...