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What are the best hacks to boost free mobile app downloads?
Have you developed a successful and fully-tested free (or freemium) mobile application, that’s now available for download on the app stores? If so, you’ll be looking to see fast growth in the number of product users to catalyse your startup’s success and spearhead business development. In this article, we’ll look at some ways you can […]
How to Create a Personal Brand: The Basics
An Introduction to Personal Branding Tactics In today’s ever-changing world of enterprise, we see more than ever that there’s disillusionment between the public and larger corporations. So much so, that people are now looking away from the bigger players in the market and turning to businesses that they feel more comfortable with on a personal […]
Should your Startup Invest in PR or Digital Marketing?
Public relations vs. digital marketing… It’s a common question and a dilemma that many startup founders face. In a competitive environment, where are marketing investments best made? How can you achieve the best ROI in the short-term and the long-term life of your business? Whilst funded startups have the benefit of budget to spend, it’s […]
What Are the Most Common Startup Marketing Mistakes?
To really crack the market and disrupt the establishment, a startup must embrace investments for marketing. Without this, any new venture will be left out in the cold. However, marketing can be inefficient and a waste of budget if not planned and executed properly. This article is a breakdown of the major common issues that […]
What are the best metrics to measure funded startup growth?
Metrics to Track Growth of a Startup Constant measurement is essential for every aspect of doing business. For fast-growth startups, it can be unclear which measurements have long-term meaning, and which can be understood to reflect the success of your first weeks, months, and years as a business. In this article, we will look at […]
How Startups Use Social Media For Fast Growth
Successful Startup Social Media Examples Startups have the benefit of shaping their brand identity from scratch, and building up a loyal following across multiple social networks. First, a startup must truly understand its audience and where they spend their time online. Marketers must understanding concerns, hopes, dreams, and worries in supreme detail. Then, it’s about […]
How to Make your Landing Page Rank in Google
Oh, rankings! Acquiring that number one spot has been the number one ambition for countless brands over the past decade. In times gone by, there were sure-fire techniques that would skyrocket a website up the SERPs, but alas, no more. What can you expect from this article? An introduction to rankings A step-by-step guide to […]
What is Integrated Marketing? An Introduction
Integrated Marketing: An Introduction to Building a Seamless Brand The secret of brand projection in a multimedia world is to present a consistent, seamless, multi-dimensional identity across a range of media, and see the digital and traditional approaches as complementary, rather than separate. This is integrated marketing. What can you expect from this article? What […]
How to do Audience Research better than your Competitors
How to do Audience Research What can you expect from this article? How to devise an integrated digital strategy Smart ways to conduct great audience research How to create audience personas How to use audience information to improve marketing success As I outlined in a recent article, a brand’s content must evoke emotion in its […]
What is a Journalistic Approach to Content Marketing?
Journalists are experts at understanding prevalent issues and themes, and tackling real issues for the interest of their readers, viewers, or listeners. Content marketers can learn a lesson or two from their approach, and this article will outline how. What can you expect from this article? Digging up competitor and audience information Content creation – […]
9 Reasons Why Your Marketing Automation is Failing (And How to Avoid Them)
Marketing Automation is not a new thing. When done right, marketing automation can bring down costs significantly and turn even the worst converting marketing channels into one with positive ROI. At its core, marketing automation means using software, technology and human judgement to nurture prospective customers and engage existing ones with personalised messaging, targeted content […]
Link-building vs Digital PR: Has the Line Disappeared Forever?
Typically, PR is seen as a method of generating brand awareness among a target audience, ensuring that a business has exposure on a local, national and international level. It conjures up images of young executives haranguing local newspapers over the phone, brainstorming an audacious stunt, and schmoozing TV personalities. This stuff certainly still goes on […]