Actionable insights, practical tips, and our latest thinking on marketing matters.

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

Have you ever launched a new mobile ad campaign only to see it underperform? Or have you spent hours staring at the web analytics and marketing results with no idea how they stack up? 

All businesses run on numbers, and so do mobile apps.

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...