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6 Unmissable Tactics for eCommerce Facebook Ads Success
If you want to start driving qualified buyers to your eCommerce store, Facebook Ads can help. In this guide, I’ll show you how to set strong foundations to run profitable Facebook ad campaigns, as well as advanced tactics you can use to drive qualified buyers to your eCommerce store, without wasting thousands in ad spend.
Landing Pages for Paid Search: What You Might be Missing
It’s deceptively easy to get paid search wrong. For example, simply picking the right search terms to bid on offers plenty of opportunities for marketers to waste their ad spend...
How to Calculate CAC for Your Mobile App
In this guide, you’ll learn exactly what CAC is, why it’s important, and how you can calculate it. I’ll also show you why the CAC:LTV ratio is vital to track to ensure your...
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products.
Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
App Marketing Trends: How to Succeed in 2021 and Beyond
Here’s what I expect to be some of the biggest app marketing trends over the coming months, with predictions and advice on how you can adapt and thrive moving forward.
5 Cold Outreach Mistakes and How to Avoid Them
If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard.
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
I’m going to explore the role of retargeting in Google Search Ads, and explain the benefits of this underused tactic. I’ll explain how I do this effectively with isolated retargeting campaigns.
Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get used to better deals for longer periods of time...
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and operational focus. I offer a service which is complex and evolving...
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture. And in this short article, I want to dig a bit deeper into the topic, and also highlight what to look for when you’re hiring a startup CMO (or equivalent). [...]
Why Do Leaders Rely on Personal Networks When Hiring Senior Marketing Talent?
We’ve surveyed 40 marketing leaders – a cohort consisting of CMOs, marketing directors, heads of marketing, and agency founders. The goal was to learn more about their hiring process, specifically when recruiting senior marketers around the £40-60k salary range...