Actionable insights, practical tips, and our latest thinking on marketing matters.

Your app icon is the first thing potential users see. It's the storefront of your mobile app, and the first impression counts. 

All businesses run on numbers, and so do mobile apps.

Standing out in the crowded app market is one of the toughest challenges a business faces. 

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

In the hyper-competitive app marketplace, understanding your audience and optimizing your App Store listing is key to success. One method that can turn the tide in your favor is Mobile App A/B...

Standing out in the hyper-competitive mobile app landscape can feel like a needle in a haystack – and you're the needle. 

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...

Did you know your app users are bombarded with over 100 marketing messages daily? Emails. Ads. Social media. It's never-ending. 

It's a competitive market out there.

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...

With millions of mobile apps available on smartphones, it’s easier than ever for users to forget about your app or, worse, move on and start using your competitor's app.