Actionable insights, practical tips, and our latest thinking on marketing matters.

Are you struggling to monetize your content? Or are you seeing your ad revenues decline or become too unpredictable? 

Want to monetize digital content as an app creator? Paywalls could be the answer.  However, only some paywall models are effective. An unoptimized paywall could make your users uninstall your app out...

With countless apps vying for users' attention, marketing mobile apps in the highly competitive digital landscape of 2025 can be daunting. 

User acquisition has become a massive challenge in today's hyper-competitive mobile app market.

Mobile app development is revolutionizing how we interact, work and entertain ourselves. Yet, with millions of apps vying for attention in a hyper-competitive market, marketing your mobile app...

Understanding and improving app conversion rates matters. Why? Because it impacts your business – more users means more engagement and, ultimately, more revenue.

App localization is a crucial step in reaching a global market of mobile phone users. 

TikTok has exploded in popularity, proving its worth as a significant player in digital marketing. Today, the platform can introduce your brand to a vast audience like never before.

App Store screenshots are the first look at your labor of love — your app. 

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...