Actionable insights, practical tips, and our latest thinking on marketing matters.

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...

App Store Optimization (ASO) is a central pillar for visibility and user acquisition in the ever-evolving landscape of mobile apps.

Every day, countless great apps are published in App Stores – and go completely overlooked, lost in the crowd of the millions of others vying for attention.

Your app icon is the first thing potential users see. It's the storefront of your mobile app, and the first impression counts. 

All businesses run on numbers, and so do mobile apps.

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

Standing out in the hyper-competitive mobile app landscape can feel like a needle in a haystack – and you're the needle. 

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...

Did you know your app users are bombarded with over 100 marketing messages daily? Emails. Ads. Social media. It's never-ending. 

It's a competitive market out there.

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...