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The Many Ways to use Company Culture to Market your Startup
In an overcrowded on and offline world, startups are battling it out to carve a niche for themselves and get heard amongst the noise. But little do the best startups realise they have one secret weapon up their sleeves; company culture. This may be a prime tool for attracting new talent, but businesses can also use internal culture to their advantage within their marketing to encourage brand loyalty and enhance customer acquisition.
What Are the Most Common Startup Marketing Mistakes?
To really crack the market and disrupt the establishment, a startup must embrace investments for marketing. Without this, any new venture will be left out in the cold. However, marketing can be inefficient and a waste of budget if not planned and executed properly. This article is a breakdown of the major common issues that contribute to failed marketing campaigns.
What are the best metrics to measure funded startup growth?
Constant measurement is essential for every aspect of doing business. For fast-growth startups, it can be unclear which measurements have long-term meaning, and which can be understood to reflect the success of your first weeks, months, and years as a business. In this article, we will look at some of the best metrics in measuring startup growth.
How to do Audience Research better than your Competitors
A brand’s content must evoke emotion in its target audience to maximise conversion. However, this cannot be achieved without first understanding every member of that audience in great detail. Content is effective if it’s geared towards the worries, concerns, hopes, and dreams of people, and this is the case for B2B and B2C organisations alike.
What is a Journalistic Approach to Content Marketing?
The improvements in branded content have been huge in recent years. As businesses recognise the importance of high-quality online storytelling, traditional journalists are finding their role merging with that of the content marketer.
9 Reasons Why Your Marketing Automation is Failing (And How to Avoid Them)
Marketing Automation is not a new thing. When done right, marketing automation can bring down costs significantly and turn even the worst converting marketing channels into one with positive ROI. At its core, marketing automation means using software, technology and human judgement to nurture prospective customers and engage existing ones with personalised messaging, targeted content distribution and timely customer support.
11 Advanced Google Ads Optimisation Strategies for Better Conversions
In this article, I will run you through 11 vital Google Ads Optimisation steps you can take to significantly better your click through rates (CTR), lower your cost per acquisition (CPA) and ultimately get you a much higher return of investment (ROI) that what you have been seeing.
In-house vs Outsourced Pros & Cons: Digital Marketing
Your business has been around for a while and you are thinking of scaling things up now. You have found the right product-market fit. Alternatively, maybe you’ve already seen success with marketing and want to accelerate your efforts. A study by Contently and Adweek shows that 76% of marketers believe they could increase ROI or marketing reach by two to five times with an expert team delivering high-quality marketing strategies.
3 Benefits of Personalisation
There is no doubt that personalisation is become crucial to the success of any digital marketing campaign. We have long seen the use of personalised emails, however companies are becoming more and more creative in the way they are using personalisation to improve engagement and ultimately increase revenue.
5 ways to improve your outreach response rate
There are many reasons why you may need to outreach someone found online. Contacting webmasters to remove toxic links, reaching out to editors and publishers to enquire about guest posting, and getting in touch with influencers to help promote brands are all parts of the job that are increasingly common.