Actionable insights, practical tips, and our latest thinking on marketing matters.
Landing Pages for Paid Search: What You Might be Missing
How to Calculate CAC for Your Mobile App
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products. You can build awareness for your brand,...
Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
I want to be more elaborate than...
5 Cold Outreach Mistakes and How to Avoid Them
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and...
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture (see it here). And in this short article, I want to dig a bit deeper into the...